Poster campaign / Flocking on garbage trucks - Commissioned work by Saumur city / Kyrielle.
The briefing: sensitize the inhabitants of the agglomeration of the city of Saumur (France) to the treatment of different categories of household waste. Create a series of a dozen visuals with an unusual and fun tone to impress and communicate without making citizens feel guilty and giving them lessons.
There were 5 main themes: sorting instructions, papers, way of consumption, re-employment/repair and bio-waste.
The briefing: sensitize the inhabitants of the agglomeration of the city of Saumur (France) to the treatment of different categories of household waste. Create a series of a dozen visuals with an unusual and fun tone to impress and communicate without making citizens feel guilty and giving them lessons.
There were 5 main themes: sorting instructions, papers, way of consumption, re-employment/repair and bio-waste.
I was free to suggest ideas for staging and interpreting each theme.
I proposed as many ideas/concepts as requested visuals taking place in known places of the city. Of course, I wanted to keep a touch of humor and my graphic style.
I proposed as many ideas/concepts as requested visuals taking place in known places of the city. Of course, I wanted to keep a touch of humor and my graphic style.
For the extras, we called on volunteer municipal staff.
I spent 3 days on site for the shots and 2 weeks for processing (photo manipulation).
The communication department has added a slogan to each poster.
The communication department has added a slogan to each poster.
Follow the latest news of this project on the networks
"Paper" theme
Portrait for posters / Landscape for flocking.
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/f6792c60-888b-452b-82dc-441611aa66b1_rw_1920.jpg?h=ea87d0bd8c77b083703452e5f851fdd9)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/cd4311dd-e1cf-4aa5-a592-3d872260a218_rw_1920.jpg?h=1fc64518acd1f39f7590a70f4e9e40a0)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/98c01423-3987-4602-9ecf-0ed176bb849a_rw_1920.jpg?h=5a5970da8bdd62e865a256ee40fe2118)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/bee61a83-b33d-4692-8891-b2019a3b20a6_rw_1920.jpg?h=e1f8f41506bc8072a88d18cb139735f8)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/53ffca9f-0be2-416e-970d-10e36397f646_rw_1920.jpg?h=d64f82eef4756ceff558b4dac0e94cd0)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/06da939b-bafd-42ea-96f3-dbb72b74356c_rw_1920.jpg?h=14ba4dd60d79aed9eb89f3e7e4e2b688)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/4e498caf-1550-4c65-abfd-b1fc00ab3f73_rw_3840.jpg?h=948542e6405355e2b54d7d3a1333facd)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/60b782b2-9346-4384-a50c-083c03b89c91_rw_1920.jpg?h=5c13f35ad511ed9ee7bc377efa13bb65)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/bb68a9f3-d056-4ca1-9991-2e4d432185f5_rw_1920.jpg?h=b89bb7fddb847ee808a8c63a358e361d)
Other themes
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/6803433b-5d01-417f-bf92-da3d3b8c75de_rw_1920.jpg?h=7b1c4faf466094a34e9016b770eaea11)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/8dc24633-5df0-42dd-bc82-9495f2daa822_rw_1920.jpg?h=2bffed2ffdfd52a5de67c44cf697ff2a)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/ff2b5121-664e-47c1-98b8-d77031f1b299_rw_1920.jpg?h=f86ec766d63e827e3713298dd0b946f5)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/e29340a4-05f0-415d-adc6-a79522c09990_rw_1920.jpg?h=3d53a88756e484fa13cc62ff99467ffa)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/6e85ae80-b4a8-4865-b733-70beb8bfd131_rw_1920.jpg?h=69aa9092c02a6fa37e84d1a2bd45e742)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/4b68dcb8-95e5-4bd4-904b-c278301fb946_rw_1920.jpg?h=672071fe484812dfbd433c884aaeb224)
![](https://cdn.myportfolio.com/67dcc7a6-e812-4669-8cd3-e6292bc3fb43/65d8ba33-5a07-41db-9956-28a3904e6680_rw_3840.jpg?h=12dd9ffe08cc676d84e89d6736dee1ee)