Poster campaign - Commissioned work by Saumur city.
The brief was simple, illustrate acts of incivility in the city of Saumur (France) according to 4 chosen themes: cigarette butts, illegal dumping, surgical masks and dog excrement.
I was free to suggest ideas for staging and interpreting each theme.
I proposed four concepts taking place in known places of the city for people to project themselves. I wanted to keep a touch of humor and my graphic style.
For the extras, we called on volunteer municipal staff.
I spent 2 days on site for the shots and 3 days for processing (photo manipulation).
The communication department has added a slogan to each poster "Do you think we used Photoshop?"
The image on dog excrement was not retained for this campaign because the slogan was less appropriate. It may be used later.
The brief was simple, illustrate acts of incivility in the city of Saumur (France) according to 4 chosen themes: cigarette butts, illegal dumping, surgical masks and dog excrement.
I was free to suggest ideas for staging and interpreting each theme.
I proposed four concepts taking place in known places of the city for people to project themselves. I wanted to keep a touch of humor and my graphic style.
For the extras, we called on volunteer municipal staff.
I spent 2 days on site for the shots and 3 days for processing (photo manipulation).
The communication department has added a slogan to each poster "Do you think we used Photoshop?"
The image on dog excrement was not retained for this campaign because the slogan was less appropriate. It may be used later.
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Le dépôt sauvage
Les mégots
Les masques 1
Les masques 2
Making of
In situ
